Decrumb

Branding | Illustration | Layout Design

For this project I was tasked with developing a concept for a new production subscription company. I wanted to create something that I feel personally connected to, so I decided to design a gluten-free bread subscription box—aka every Celiac’s dream! Gluten-Free products tend to be bland, boring & have a certain stigma around them that they don’t taste good. My aim for this subscription box was to create a brand that broke that stigma & stood out from the crowd. I did this by focusing on bright, bold and inviting brand aspects that made a statement but also had a purpose!